They write sharply alone, but together, they push each other. soul singer Ari Lennox and producers like Cam O’bi, Childish Major, Omen, and Elite, who all excel at a brand of moody trap infused with samples and neo-soul warmth. The current roster includes Cozz, Queens rapper Bas, Atlanta’s J.I.D and EarthGang D.C. Since its inception, Dreamville has centered clever, considerate wordsmiths. Dreamers, an 18-track sampler of the results, balances their skills with cohesion that escapes many streaming-era hip-hop crew tapes of this nature (see Quality Control: Control the Streets Volume 1, Shady XV, Young Money: Rise of an Empire).ĭreamers III floats thanks to smart planning. Over a hundred creatives from inside and outside Dreamville’s orbit got golden tickets to the ten-day sessions, and they came out with over a hundred songs. The album came together in January as Cole called gifted rappers, singers, and producers to Atlanta for a rap camp of sorts. “Dreams alive, my wallet dead.” Dreamers doesn’t just illustrate the problem it’s also interested in solutions. “Copped some things, but I ain’t fed,” Cozz rhymes in verse one. Exposure’s never guaranteed there are scores of deserving artists who never get a turn in the spotlight.ĭreamville’s new collaborative album Revenge of the Dreamers III dramatizes working musicians’ uphill battle for attention in the brutal “LamboTruck,” where West Coast rappers Cozz and Reason team up to plot on Cole and Top Dawg Entertainment founder Anthony “Top” Griffith, the underlying suggestion being that sticking up their respective label bosses is easier money than waiting for the chance to release new music. It’s hard work standing out in a field where everyone desperately wants to be seen. His luck didn’t change that day, but by 2009, he would be named as the first signee for the Brooklyn rhymer’s fledgling Roc Nation outfit. As a platinum-selling artist who once camped outside of a New York studio for a chance to play beats for Jay-Z, Cole knows both sides of the struggle. Cole, who cooked up the idea for the label as a mixtape rapper on the come-up alongside his friend and manager Ibrahim Hamad over a decade ago - a work in progress, full of raw talent on the path to refinement. Hip-hop imprint Dreamville Records is - like its co-founder and star player J. The stars of Dreamville Records: J.I.D, Ari Lennox, and, of course, its boss J.
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January 2023
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